google analytics 中的UTM参数

google analytics 中的UTM参数对于流量区分追踪用途大大的有,拷贝了一份很详细的文档过来

变量 描述 值示例
utmac 用于区别不同帐号的字串,所有请求中都有 utmac=UA-2202604-2
utmcc Cookie 值,这个请求参数发送所有的cookie请求 utmcc=__utma%3D117243.1695285.22%3B%2B __utmz%3D117945243.1202416366.21.10. utmcsr%3Db%7C utmccn%3D(referral)%7C utmcmd%3Dreferral%7C utmcct%3D%252Fissue%3B%2B
utmcn Starts a new campaign session. Either utmcn or utmcr is present on any given request. Changes the campaign tracking data; but does not start a new session utmcn=1
utmcr Indicates a repeat campaign visit. This is set when any subsequent clicks occur on the same link. Either utmcn or utmcr is present on any given request. utmcr=1
utmcs 浏览器的语言编码,某些浏览器不支持此项,在这种情况下会被社会设置为 “-“ utmcs=ISO-8859-1
utmdt 页面标题,是一个URL-encoded 字串 utmdt=analytics%20page%20test
utme 扩展参数 Value is encoded. Used for events and custom variables.
utmfl Flash 版本 utmfl=9.0%20r48&
utmhn 主机名,是一个URL-encoded 字串 utmhn=x343.gmodules.com
utmipc 产品码。这是一个特定产品SKU码 utmipc=989898ajssi
utmipn 产品名称,是一个URL-encoded 字串 utmipn=tee%20shirt
utmipr 单品价格。仅美元格式 utmipr=17100.32
utmiqt 数量 utmiqt=4
utmiva Variations on an item. For example: large, medium, small, pink, white, black, green. String is URL-encoded. utmiva=red;
utmje 浏览器是否启用java小程序,1 为真 utmje=1
utmn Unique ID generated for each GIF request to prevent caching of the GIF image. utmn=1142651215
utmp 当前页面的页面请求 utmp=/testDirectory/myPage.html
utmr 完整的来源页面 utmr=http://www.example.com/aboutUs/index.php?var=selected
utmsc 屏幕的颜色质量 utmsc=24-bit
utmsr 屏幕分辨率 utmsr=2400×1920&
utmt 定义请求的类型,为其中之一:event
transactionitemcustom variable。如果GIF请求中不包含这些值,则请求类型为page
utmt=event
utmtci Billing City utmtci=San%20Diego
utmtco Billing Country utmtco=United%20Kingdom
utmtid Order ID, URL-encoded string. utmtid=a2343898
utmtrg Billing region, URL-encoded string. utmtrg=New%20Brunswick
utmtsp Shipping cost. Values as for unit and price. utmtsp=23.95
utmtst Affiliation. Typically used for brick and mortar applications in ecommerce. utmtst=google%20mtv%20store
utmtto 总计 utmtto=334.56
utmttx utmttx=29.16
utmul 浏览器语言 utmul=pt-br
utmwv 跟踪代码的版本 utmwv=1

一个完整的google analytics gif请求

http://www.google-analytics.com/__utm.gif?utmwv=4&utmn=769876874&utmhn=example.com&utmcs=ISO-8859-1&utmsr=1280x1024&utmsc=32-bit&utmul=en-us&utmje=1&utmfl=9.0%20%20r115&utmcn=1&utmdt=GATC012%20setting%20variables&utmhid=2059107202&utmr=0&utmp=/auto/GATC012.html?utm_source=www.gatc012.org&utm_campaign=campaign+gatc012&utm_term=keywords+gatc012&utm_content=content+gatc012&utm_medium=medium+gatc012&utmac=UA-30138-1&utmcc=__utma%3D97315849.1774621898.1207701397.1207701397.1207701397.1%3B...

from: http://neal.im/google-analytics-UTM-details




coded by nessus
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